ZHI-TECH(SZ:300785) Guan Cha Zhe Wang·2025-09-26 10:49Core Viewpoint - Hisense has launched its RGB-Mini LED dual flagship products, U7S Pro and E8S Pro, marking a significant step in making advanced display technology accessible to mainstream consumers, thereby leading the global display industry into a new era of color backlighting [1][2][5]. Group 1: Product Launch and Technology - Hisense introduced the U7S Pro and E8S Pro, along with other high-end Mini LED products, showcasing its commitment to advancing RGB-Mini LED technology [1][2]. - The RGB-Mini LED technology is positioned as the next core technology following OLED, with a projected global market growth of over 80% in 2024 [2]. - The U7S Pro features 100% BT.2020 high color gamut, ultra-high brightness, and low energy consumption, establishing it as a leading product in the RGB-Mini LED category [2][3]. Group 2: Technical Innovations - The dual flagship models utilize the H7 AI picture quality chip, achieving the highest color control precision in the industry with 3×10240 control zones and 108 bits color accuracy, while reducing energy consumption by over 40% compared to QD-Mini LED [3]. - The U7S Pro has received both Pantone and IMAX certifications, making it the first mainstream model to support Dolby Vision2 [3]. - The E8S Pro is designed for gamers, featuring 9360 control zones and a native refresh rate of 170Hz, enhancing dynamic performance [3]. Group 3: Market Strategy and Pricing - Hisense's pricing strategy for the U7S Pro starts at 15,999 yuan for the 75-inch model, with various discounts and subsidies available to lower the entry barrier for high-end technology [5]. - The E7Q model is priced starting at 7,999 yuan, further emphasizing Hisense's commitment to making advanced display technology more accessible [5]. - Analysts view this launch as a pivotal moment for Chinese display technology, transitioning from a follower to a leader in the global market [5][6]. Group 4: Broader Impact on the Industry - Hisense aims to establish RGB-Mini LED technology standards and enhance its product matrix, which is expected to redefine the high-end television market [5][6]. - The company's role as the "global official designated television" for the 2026 World Cup is anticipated to bolster its competitive edge in the global market [6].