以“科技+美学”重塑中国网球未来，FILA发布品牌网球战略

Group 1 - FILA has officially renewed its sponsorship with the China Open and upgraded to the exclusive official sportswear sponsor [1][10] - The brand has partnered with Beijing Sport University and Beijing Institute of Fashion Technology to establish a "Technology + Aesthetics" collaborative ecosystem [1][14] - The top-ranked Chinese men's tennis player, Bu Yunchaokete, has been announced as FILA's first tennis ambassador in China [1][7] Group 2 - FILA positions itself as a leading tennis brand through iconic products, top athlete collaborations, and event sponsorships [4] - The brand's 2030 growth strategy focuses on developing tennis and golf as elite sports, emphasizing the integration of sports aesthetics and professionalism [4][6] - FILA aims to promote the popularization, scientific approach, and fashionability of tennis in China through a comprehensive strategic cooperation system [6] Group 3 - The partnership with the China Open has been ongoing for six years, with plans to enhance youth training systems and community event operations [11] - FILA has launched the "FILA x CHINA OPEN" co-branded tennis series as part of its sponsorship upgrade [10] Group 4 - The "Technology + Aesthetics" project will create a foundational database for tennis performance and accelerate product innovation [14] - FILA plans to develop landmark tennis courts in over 30 cities across China as part of its "Most Beautiful Court Plan" [14] Group 5 - The "Self-Defined" tennis show showcased FILA's commitment to blending sports and fashion, highlighting the brand's unique style and aesthetic in tennis [15][17] - The event featured a range of designs that break the boundaries between professional sports and fashion, emphasizing the diversity and extension of tennis style [15]