ELLASSAY(SH:603808) Zheng Quan Shi Bao Wang·2025-09-26 11:14Core Viewpoint - The company has demonstrated significant recovery in profitability, with a 45.27% year-on-year increase in net profit attributable to shareholders, reaching 85.05 million yuan in the first half of 2025, driven by a multi-brand strategy and enhanced operational efficiency [1] Group 1: Financial Performance - In the first half of 2025, the company's combined sales and management expense ratios decreased by 2.1 percentage points, reflecting effective cost control measures [1] - The company achieved a significant improvement in inventory turnover, with the inventory turnover rate increasing from 0.8 times to 1.1 times [2] Group 2: AI Integration - The company is deeply integrating AI technology across its entire value chain, enhancing design efficiency and precision, and improving supply chain and product management through partnerships with AI service providers [2] - AI tools have been utilized to enhance marketing and operational efficiency, leading to cost savings in production and improved sales diagnostics [2] Group 3: Brand Performance - The company has seen robust growth in international brands, with notable revenue increases: 21% for the UK brand self-portrait, 16% for the French brand IRO in China, and 10% for the German brand Laurèl [3] - The company is strategically closing underperforming stores in its overseas operations while maintaining investment in brand and product design to support recovery [3] Group 4: E-commerce Growth - The company has successfully implemented a multi-brand, multi-platform strategy, resulting in a 21% year-on-year increase in online sales to 268 million yuan, with online sales accounting for 20% of total sales [5] - The French brand IRO has achieved exceptional growth in online sales, particularly on platforms like Douyin, contributing to the overall online sales surge [5] Group 5: Future Outlook - The company plans to continue its multi-brand, multi-platform strategy to enhance e-commerce capabilities and drive overall revenue growth [6] - The chairman emphasized a focus on high-end markets to meet diverse consumer demands, positioning the company for sustained competitive advantage and high-quality growth [7]