【搜城】消费力驱动——菏泽城市动能跃迁之路

Core Insights - Heze City exemplifies the unique value of consumer power as a core engine for urban development, transitioning from a resource-dependent to an innovation-driven model [1] - The city's retail sales reached 125.49 billion yuan in the first half of 2025, marking a 7.6% year-on-year growth, leading the Shandong province [1][3] - The 1:76 leverage effect of consumption vouchers highlights the multiplier effect of consumer power within the economic system [1] Economic Growth and Consumer Demand - Continuous release of consumer demand not only directly stimulates economic growth but also drives overall industrial transformation, creating a virtuous cycle of policy guidance, market response, industrial upgrading, and improved livelihoods [3] - During the Peony Festival, seven scenic spots received 1.917 million visitors, a 34.3% increase from the previous year, showcasing the revitalization of the night economy and deep integration of consumer vitality into urban life [3][4] Policy and Market Innovation - The explosive growth of Heze's consumer market is attributed to the resonance between precise policy implementation and innovative business models [4] - The "1+N" policy framework has established a systematic consumption promotion system, with a municipal budget of 3 million yuan for a consumption lottery that generated sales of 11.86 million yuan [4][6] - Subsidies for replacing old consumer goods totaled 568 million yuan, facilitating significant sales in automobiles and home appliances, thus releasing potential for large-scale consumption [4] Urban Transformation and Economic Geography - The vibrant consumer market is fundamentally reshaping the economic geography and functional layout of the city, with retail sales of 125.49 billion yuan accelerating the shift from production-oriented to service-oriented spaces [6] - The emergence of new consumption scenarios, such as the night economy in the old city, is redefining cultural identifiers and transforming soft power into tangible support [6] - Balanced growth in rural retail (22.6 billion yuan) and urban retail (102.89 billion yuan) highlights the integration of e-commerce and local services, bridging service gaps [6]