柏菲伦全屋定制实战特训营：以AI新媒体赋能经销商获客

Core Insights - The training camp aimed to address customer acquisition pain points and build a capability loop for dealers in the AI and new media era [3][19] - The event focused on practical training for dealers to enhance their understanding and confidence in utilizing new media for customer engagement [3][19] Group 1: Training Objectives - The training camp was designed to help dealers overcome challenges in starting self-media initiatives by providing a comprehensive knowledge system and practical tools [4] - It included a focus on the logic of customer acquisition, emphasizing actionable learning that can be directly applied [12][13] Group 2: Content and Methodology - The training utilized a combination of theoretical explanations and case studies, particularly through platforms like Douyin, to help dealers understand the entire process from content creation to conversion [8] - Special emphasis was placed on Xiaohongshu as a key channel for precise targeting and efficient conversion, with dedicated training courses for dealers [12][13] Group 3: Brand Engagement - The training camp also aimed to deepen brand recognition and create a positive feedback loop by connecting dealers emotionally with the brand [16] - Dealers participated in an immersive experience at the Qian Nian Zhou Wood Museum, enhancing their understanding of the brand's cultural essence and providing them with richer content for self-media creation [16] Group 4: Long-term Growth and Incentives - To ensure the transition from short-term training to long-term growth, the camp included a recognition segment that evaluated and rewarded outstanding teams based on various performance metrics [18] - This approach aimed to establish a positive cycle of learning, growth, and motivation among dealers [18] Group 5: Future Directions - The company plans to continue enhancing its empowerment system by offering more targeted brand support and resources, collaborating with dealers to achieve mutual success in the AI and new media landscape [21]