高德地图：职业带路人，不职业

Core Viewpoint - The article discusses the evolution of Gaode Map from a simple navigation tool to a comprehensive service platform offering 36 additional features, raising questions about its original intent and user experience [1][5][21]. Group 1: Company Evolution - Gaode Map was initially a straightforward navigation tool, named after a shell company of one of its founders [4][3]. - The company has undergone significant changes since Alibaba's acquisition, including a complete exit from the O2O market and a focus on core navigation services [8][10]. - Over the years, Gaode has expanded its services, including the launch of "Gaode Guide" for local dining and travel, and the integration of various local life services [10][12][13]. Group 2: User Experience and Perception - Users express concerns about the overwhelming number of services offered by Gaode, leading to a perception of pressure when using the app [45][51]. - The introduction of features like the "Street Ranking" has raised questions about the relevance and quality of recommendations, as seen in the case of the "Fujiwara Tofu Shop" [31][32][41]. - The article emphasizes the importance of maintaining a boundary between service and promotion, suggesting that excessive features may detract from the core navigation experience [30][58]. Group 3: Market Position and Competition - Gaode Map's extensive service offerings surpass those of competitors like Baidu Map and Tencent Map, which have fewer additional services [46]. - The article highlights the potential risks of overextending services, suggesting that a focus on core navigation could enhance user satisfaction and loyalty [58].