Core Insights - Snail, Inc. is participating in the Steam Autumn Sale from September 29, 2025, to October 6, 2025, aiming to showcase its portfolio and broaden its player base [1] - The company views seasonal promotions as a crucial part of its publishing strategy, having seen significant engagement and sales increases during previous events [3] Company Strategy - Seasonal promotions are designed to lower barriers to entry for new players and enhance visibility for both established franchises and early access projects [3] - The recent Annual Steam Publisher Sale in June resulted in ARK: Survival Evolved experiencing a 3.8x increase in total units sold and a 3,022% rise in average daily sales compared to prior months [3] - The company aims to diversify its player base and strengthen long-term engagement through its multifaceted promotional approach [3] Featured Discounts - ARK: Survival Ascended – 50% Off - Bellwright – 20% Off, with over 1 million Steam wishlists - West Hunt – 50% Off, targeting multiplayer and streaming communities - Survivor Mercs – 38% Off, an early access roguelite extraction shooter - Robots at Midnight – 30% Off, designed for accessible soulslike gameplay - Zombie Rollerz: The Last Ship – 19% Off, combining tower defense strategy with bullet-dodging chaos [6]
Snail Games Announces Participation in the 2025 Steam Autumn Sale Lowering Cost Entry For ARK: Survival Ascended, Bellwright, and Indie Portfolio