American Rebel(US:AREB) Globenewswire·2025-09-26 12:57Core Viewpoint - American Rebel Light Beer is leveraging its partnership with Tony Stewart Racing to enhance brand visibility and consumer engagement at the NHRA Midwest Nationals, showcasing its patriotic branding on multiple racing vehicles and featuring a live performance by CEO Andy Ross [1][2][3]. Group 1: Brand Presence and Marketing Strategy - American Rebel Light Beer is prominently featured on Tony Stewart's Top Fuel dragster, Matt Hagan's Funny Car, and John Hall's Pro Stock Motorcycle during the NHRA Midwest Nationals, which includes multiple qualifying sessions and elimination rounds [1]. - The partnership with Tony Stewart Racing has facilitated American Rebel's distribution in 15 states, significantly expanding its market presence and consumer reach [2]. - The brand aims to connect with consumers who value freedom and patriotism through national TV exposure and grassroots engagement [2]. Group 2: Event Highlights and Performance - CEO Andy Ross will perform between qualifying rounds on Saturday, bringing a patriotic rock and roll experience to the event, which aligns with the brand's identity [3]. - The NHRA Midwest Nationals is the 17th race in the NHRA Mission Foods Drag Racing Series, with Tony Stewart currently ranked 4th in Top Fuel, Matt Hagan 2nd in Funny Car, and John Hall 6th in Pro Stock Motorcycle, indicating competitive standings [4]. Group 3: Product Information - American Rebel Light Beer is marketed as a premium domestic light lager, containing approximately 100 calories, 3.2 carbohydrates, and 4.3% alcohol by volume per 12 oz serving, appealing to health-conscious consumers [13]. - The beer is brewed without added supplements and does not contain corn, rice, or sweeteners, differentiating it from mass-produced beers [13]. Group 4: Company Background - American Rebel Holdings, Inc. has evolved from a designer of branded safes to a diversified patriotic lifestyle company, now including beer, apparel, and accessories in its product offerings [10]. - The company launched American Rebel Light Beer in September 2024, expanding its product line and market presence [12].