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破圈融合!海报邻里文化节多元场景实现多方共赢
Sou Hu Cai Jing·2025-09-26 12:59

Core Insights - The "Poster Neighborhood Culture Festival" aims to integrate health, culture, and community engagement through a "light exercise + strong interaction" model, promoting a healthy lifestyle within communities [1][2][9] - The festival has successfully reached over ten large communities, engaging more than ten thousand residents and receiving widespread acclaim [2][5] Community Engagement - The festival is designed around residents' needs, featuring five functional areas: sports energy stations, health stations, and cultural markets, creating a "one-stop community carnival" [3][5] - Activities include performances and interactive cooking sessions, enhancing community bonds and providing high-quality cultural experiences [5][6] Social Responsibility - The festival also focuses on special community groups, providing care packages to the elderly and families in need, thereby fostering community warmth [6][9] - The event serves as a platform for brands to fulfill social responsibilities while deepening connections with users [7][9] Innovative Operational Model - The festival employs a "stamp collection" mechanism to enhance participant engagement and brand interaction, achieving a "brand effect" through community involvement [7][9] - The integration of online and offline activities through live streaming expands the festival's reach and influence [9] Future Development - The festival plans to evolve into a "brand special" model, attracting more quality brands and social organizations to explore new paths for health culture co-construction [9] - This initiative aims to enhance community cultural development and create a win-win situation for residents, brands, and society [9]