AI赋能数字消费,不断拓宽经济增长新蓝海
2 1 Shi Ji Jing Ji Bao Dao·2025-09-26 13:11

Core Viewpoint - The integration of AI into the consumer ecosystem is expected to create new economic growth opportunities and enhance high-quality economic development, making a better life in the digital age a reality [1][4]. Group 1: Characteristics of AI-Enabled Digital Consumption - The digital consumption landscape is characterized by three disruptive features: 1. Intelligent and Personalized: AI enables precise and personalized consumption supply by analyzing user behavior data, overcoming traditional market limitations [1][2]. 2. Scenario-Based and Immersive: The fusion of AI with VR, AR, and digital twin technologies creates consumption experiences that transcend physical limitations, forming a closed-loop ecosystem of online traffic, offline experiences, and cloud repurchases [2]. 3. Integrative and Cross-Industry: AI fosters deep integration across industries, leading to new business models and applications, such as humanoid robots in entertainment and AI-driven services in the food and beverage sector [2][3]. Group 2: Economic Impact of AI-Enabled Digital Consumption - AI-driven digital consumption is promoting economic growth from demand, supply, and governance perspectives, showcasing a strong multiplier effect: 1. AI reduces decision-making costs and enhances transparency, leading to new demand types; for instance, an e-commerce platform's AI guide reduced clothing return rates from 35% to 18% [3]. 2. The demand for digital consumption encourages companies to increase technological innovation investments, driving upgrades across the entire industry chain, including smart manufacturing and personalized online education [3]. Group 3: Future Outlook - The future requires the establishment of a highly intelligent consumption ecosystem, with AI as the core driving force throughout the product design, production, and consumption chain, providing precise and efficient services across various sectors [3][4]. - The international expansion of digital consumption is anticipated, with high-quality domestic AI products gaining influence in global markets, while AI enhances public services in education and healthcare [4].