Ge Long Hui·2025-09-26 13:10Core Insights - The upcoming National Day holiday is expected to significantly increase demand for instant delivery services, prompting Meituan to enhance its "1-to-1 Urgent Delivery" service [1][2] - Meituan's "1-to-1 Urgent Delivery" allows users to select this service when ordering food, ensuring that meals are delivered 5-20 minutes earlier, with over 80% of restaurant partners currently utilizing this capability [1][2] - The service has gained popularity, with millions of users having experienced it, and over half of them opting for it again on subsequent orders [1][2] Service Features - The "1-to-1 Urgent Delivery" service was upgraded in August 2023, focusing on exclusive delivery capacity to ensure that only one order is delivered at a time, minimizing risks associated with multiple deliveries [1] - Users can choose to pay an average of 2-5 yuan for this expedited service, which is particularly beneficial for hot dishes that need to be delivered fresh [1][2] - The service is primarily utilized in first- and second-tier cities, especially in popular commercial areas, tourist districts, and low-density residential areas [1] Market Position - Meituan has become the first food delivery platform in China to offer "1-to-1 Urgent Delivery" for restaurant orders, enhancing its competitive edge in the market [1] - Following the launch, the service has seen a peak order volume of over 1.3 million during the Qixi Festival, surpassing competitors in the same niche [3] - The average daily order volume for this service has established Meituan as the leader in the 1-to-1 instant delivery sector [3]