21评论｜AI赋能数字消费，不断拓宽经济增长新蓝海

Core Viewpoint - The recent guidance from the Ministry of Commerce and eight other departments emphasizes the development of digital consumption, encouraging companies to accelerate innovation in artificial intelligence (AI) products and enhance supply in various digital consumer sectors [1][4] Group 1: Characteristics of Digital Consumption - Digital consumption in the AI era exhibits three disruptive characteristics: - Intelligent and Personalized: AI enables precise and personalized consumption supply by analyzing user behavior data, overcoming traditional market limitations [1][2] - Scenario-based and Immersive: Integration of AI with VR, AR, and digital twin technologies creates immersive consumption experiences that transcend physical limitations [1][2] - Integrative and Cross-industry: AI fosters deep integration across industries, leading to new business models and applications, such as AI bartenders and smart delivery systems [2][3] Group 2: Economic Impact and Innovation - AI-driven digital consumption is expected to stimulate economic growth by: - Reducing decision-making costs and enhancing transparency, as evidenced by a significant reduction in return rates on e-commerce platforms [2][3] - Encouraging companies to increase technological innovation investments, leading to upgrades across the entire industry chain [3] Group 3: Future Outlook - The future of digital consumption will be characterized by: - A highly intelligent consumption ecosystem where AI permeates all aspects from product design to consumption, providing tailored services [3][4] - International expansion of digital consumption, with Chinese AI products gaining influence in global markets [3][4] - A transformation in public services such as education and healthcare, where AI enhances service quality and accessibility [3][4]