打击旅游市场强制消费，不能只靠行政处罚

Core Viewpoint - The Ministry of Culture and Tourism has reported typical cases of forced consumption in the tourism market, highlighting issues such as concealed shopping itineraries and coercive shopping practices, aiming to regulate the tourism market order [2][3] Group 1: Regulatory Actions - In 2025, the Ministry has announced the third batch of typical cases, totaling 48 cases reported this year, involving various forms of forced purchases and coercive shopping [2] - The government has implemented strict measures to combat forced consumption practices, with the disclosure of typical cases serving to reflect issues and warn industry practitioners [2][3] Group 2: Nature of Forced Consumption - The article describes a new form of coercive shopping termed "soft coercion," where tour guides pressure tourists to shop by restricting their activities and prolonging their stay in shopping venues [2][3] - Tourists have reported experiences where they were taken to jewelry and jade stores and were not allowed to leave until they had spent a certain amount of time there [2] Group 3: Enforcement Challenges - Despite the existence of regulations, enforcement remains inconsistent, with penalties often limited to the revocation of tour guide licenses and temporary business suspensions [3][4] - A notable case in Heilongjiang involved three tour guides being sentenced for coercive shopping, which sparked significant public interest, but such strict enforcement is not common [3][4] Group 4: Need for Improved Regulations - There is a call for clearer definitions of "forced shopping" in regulations to reduce enforcement costs and enhance deterrent effects [3] - The article suggests that collaboration between cultural and tourism departments and law enforcement agencies is essential to effectively address forced shopping issues and improve industry standards [4]