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中国规模最大潮玩集合品牌TOP TOY递表港交所 三年GMV复合年增长率超过50%
Ge Long Hui·2025-09-26 15:22

Core Viewpoint - TOP TOY International Group Limited has submitted its listing application to the Hong Kong Stock Exchange, positioning itself as the largest and fastest-growing潮玩 (trendy toy) collection brand in China, with significant revenue growth and a strong market presence [1][3]. Group 1: Company Overview - TOP TOY is recognized as China's largest and fastest-growing潮玩 collection brand, achieving a GMV of RMB 2.4 billion in 2024, with nearly 50% of revenue coming from self-developed products [1]. - The company has established a comprehensive潮玩 industry chain platform since opening its first store in December 2020, demonstrating strong product design and IP operation capabilities [2]. - TOP TOY has built a multi-layered IP matrix driven by proprietary, licensed, and third-party IPs, catering to diverse consumer needs with a wide range of products including figurines, 3D models, and plush toys [2]. Group 2: Market Position and Consumer Engagement - As a leader in the潮玩 collection market, TOP TOY has developed a highly recognized brand influence and a diverse, active customer base, being the preferred潮玩 brand among consumers [3]. - The company engages with customers through private domain operations, multi-platform fan interactions, and content marketing on emerging social platforms, ensuring effective communication of quality content [3]. - TOP TOY has established a membership program with over 10 million registered members by June 30, 2025, making it one of the companies with the largest member base in the潮玩 industry [3]. Group 3: Financial Performance - The company's revenue for the six months ending June 30 for the years 2022, 2023, 2024, and 2025 was approximately RMB 679 million, RMB 1.461 billion, RMB 1.909 billion, and RMB 1.360 billion respectively, with corresponding profits of approximately -RMB 38.38 million, RMB 211.2 million, RMB 294 million, and RMB 180 million [3]. Group 4: Use of Proceeds - The funds raised from the listing are expected to be used for enhancing the IP matrix, strengthening global omnichannel layout, brand building, consumer interaction, marketing plans, supply chain capabilities, and general corporate purposes [4].