从爆火到长红 河南文旅下一站精品化？丨双节看消费

Core Insights - The article discusses the rapid emergence of popular cultural tourism projects in Henan, such as Luoyang's Shendu Shisan Fang, and the challenge of sustaining interest beyond initial popularity [1][4] - Experts emphasize the need for cultural tourism to evolve from mere popularity to long-term engagement and quality experiences, highlighting the importance of innovation and differentiation in offerings [2][9] Group 1: Project Overview - Luoyang's Shendu Shisan Fang, a new cultural tourism project, covers approximately 185,000 square meters and features immersive performances and XR technology experiences [1] - The project aims to integrate performance, heritage, commerce, and night economy, positioning itself as a new benchmark for cultural tourism in Henan [5][6] Group 2: Market Trends and Challenges - The article notes a trend of many cultural tourism projects facing the "flash in the pan" phenomenon, where initial popularity does not translate into sustained interest [2][3] - Experts point out that many projects suffer from homogenization and lack of continuous innovation, leading to potential price wars and reduced profitability [2][3] Group 3: Strategic Recommendations - Experts suggest that Henan's cultural tourism should focus on creating a differentiated market position by leveraging its historical and cultural advantages [9] - There is a call for a shift from "cultural output" to "experience upgrade," emphasizing the need for a comprehensive ecosystem that supports sustainable development [4][8] Group 4: Future Directions - The article highlights the importance of integrating cultural tourism with other industries such as agriculture, health, and education to create a richer product system [8] - Experts advocate for a market-driven approach, encouraging government support to foster a conducive environment for tourism enterprises [9]