多地蓄力销售旺季 接力派发购房补贴“礼包”

Core Viewpoint - Dongguan has introduced significant real estate policies aimed at boosting market confidence and stimulating housing demand through financial incentives and support measures [1][2][4]. Demand-Side Measures - The new policy includes a temporary housing subsidy of 2% of the total purchase price, capped at 30,000 yuan, for buyers of newly built homes who complete contracts and pay taxes by March 31, 2026 [1][2]. - The maximum loan amount for first and second homes has been raised to 1.5 million yuan, with additional support for those purchasing affordable housing [2][3]. - The criteria for identifying first-time homebuyers have been adjusted to focus on the specific area of the property rather than the entire city [2]. Supply-Side Measures - Dongguan has implemented a mechanism to regulate land supply based on the inventory turnover of newly built homes, pausing new land sales for residential properties with a turnover period exceeding 36 months [2][4]. - The policy aims to reduce the supply of new homes to alleviate the supply-demand imbalance and stabilize market expectations [3]. Market Context - The backdrop for these new policies is a sluggish real estate market, with a 55% decrease in new residential supply and a 12% drop in transactions in August 2023 compared to the previous month [4]. - The average price of second-hand homes fell to 13,400 yuan per square meter, marking a 3% decline and indicating ongoing price pressures in the market [4]. Broader Trends - Other regions in China, such as Henan and Guangxi, are also implementing similar housing subsidies to stimulate market activity, reflecting a nationwide trend to support the real estate sector [5][6]. - The effectiveness of these subsidies is seen as potentially short-term and localized, with long-term market stability dependent on broader economic factors [6].