押上10年家底，5年彻底蜕变！雷军亲述玄戒芯片及造车的幕后故事

Core Insights - The core theme of the event was "Change," highlighting Xiaomi's transformation into a "hardcore technology company" from an "internet company" over the past five years [19][24] - Xiaomi introduced several new products, including the Xiaomi 17 series smartphones, Xiaomi custom services for cars, and various home appliances, showcasing its continuous innovation across mobile, automotive, and technology ecosystems [3][5] Product Launches - The Xiaomi 17 series includes the standard version starting at 4,499 yuan, the Pro version at 4,999 yuan, and the Pro Max starting at 5,999 yuan, with pre-sales beginning on September 27 [5] - The new "Xiaomi Custom Service" for cars starts at 100,000 yuan, offering 26 customizable options, with a limited availability of 40 units per month [5][16] - Other products launched include the Xiaomi Pad 8 series starting at 2,199 yuan, the Mi Home washing machine Pro starting at 3,999 yuan, and the Mi TV S Pro Mini LED 2026 starting at 5,199 yuan [5][18] Technological Innovations - The Xiaomi 17 series features the "Miao Enjoy Back Screen" innovation, which redefines smartphone interaction and enhances user experience with personalized features [6][9] - The series is powered by the fifth-generation Snapdragon 8 processor, utilizing a 3nm process, with CPU performance comparable to A19 Pro and a 34.6% GPU improvement [6][8] - The battery technology in the Xiaomi 17 series includes a high silicon content of 16% and an energy density of up to 894Wh/L, with the Pro series utilizing a unique L-shaped battery design [11] Strategic Direction - Xiaomi aims to compete directly with Apple, marking a significant strategic shift with the Xiaomi 17 series as a starting point for the next five years of high-end market penetration [13][24] - The company has committed to investing 100 billion yuan in core technology research and development over the next five years, reflecting its focus on technological advancement [19][21] - Xiaomi's automotive division has seen significant success, with the Xiaomi YU7 SUV achieving over 400,000 orders within 18 hours of its launch and a delivery volume exceeding 40,000 units since July [14][16] Market Positioning - Xiaomi's high-end products have gained substantial market traction, with the smartphone business leading in the 4,000 to 5,000 yuan price range and making strides in the 6,000+ yuan segment [24] - The company has also seen a 66.2% year-on-year revenue growth in its technology home appliance sector, indicating a strong performance across its product lines [24]