Core Insights - Yonghui Supermarket has adopted the "Pang Donglai model" in Shenzhen, enhancing store layouts and customer experiences, with the first modified store opening in November 2024 and a total of eight stores planned for the city by September 2025 [1][6] Group 1: Store Modifications - The modifications include improvements in store layout, management models, and customer experience, with a focus on attracting younger consumers [1][3] - Yonghui's stores have been redesigned to cater to the preferences of local white-collar workers and young families, featuring wider aisles, lower shelf heights, and a more youthful aesthetic [3][5] - The product mix has shifted towards fresh and imported goods, with a supply chain strategy that combines local sourcing and global selection, emphasizing quality and health [3][5] Group 2: Quality and Safety Standards - New food safety standards have been implemented, including strict pricing rules for perishable items to ensure freshness and quality [5] - The stores now offer over 150 private label products, with a focus on popular items like craft beer, which has seen significant sales since launch [5][6] Group 3: Future Outlook - The upcoming store in Nanshan will feature local specialties and seasonal products, such as mooncakes for the Mid-Autumn Festival [6] - Yonghui plans to continue optimizing its store layouts and product offerings to align with local consumer demands, while also expanding its presence in premium shopping areas [6]
深圳永辉调改即将收官!“胖改”门店覆盖全城