Cracker Barrel-owned chain Maple Street Biscuit Company shutters 14 locations after earnings fall short

Core Insights - Cracker Barrel's Maple Street Biscuit Company has closed 14 locations due to financial underperformance, impacting fiscal 2026 [1][10] - The company acquired Maple Street Biscuit Company in October 2019 for $36 million and still operates over 50 locations [2] - Cracker Barrel is facing backlash from a recent marketing misstep, which included a logo redesign that was quickly reversed [3][9] Financial Performance - Cracker Barrel reported a 2.9% decline in revenue in the latest quarter compared to the same period last year [9] - Customer traffic has decreased by 8% since the introduction of a simplified logo in August [9] Management and Strategy - CEO Julie Felss Masino acknowledged the company's misjudgment regarding customer attachment to its nostalgic branding [6] - The company has reverted to its "Old Timer" logo and is implementing new marketing strategies focused on nostalgia [7] - Four of the 660 restaurants had undergone a modernized redesign, but the company is now converting them back to traditional interiors [7]