MEITUAN(HK:03690) Zhong Guo Zheng Quan Bao·2025-09-26 20:48Core Insights - The upcoming National Day and Mid-Autumn Festival holiday will see a surge in travel, with an estimated 219 million railway passengers expected from September 29 to October 10 [1][2] - Various regions are launching cultural and tourism packages to attract consumers, including events and discounts [1][2] Regional Initiatives - Yunnan will host 320 cultural tourism promotional activities and 289 artistic performances during the holiday [1] - Sichuan has planned over 1,300 cultural tourism events focusing on sports, performances, and food [1] - Beijing will offer more than 2,400 unique cultural tourism activities under the theme "Autumn Colors in Beijing" [1] - Shandong is promoting a tourism year with significant discounts, including a total reduction of at least 25 million yuan by 2025 [2] - Zhejiang is enhancing cultural tourism with discount cards and consumption vouchers [2] - Guangdong has allocated 20 million yuan for tourism subsidies targeting local and incoming tourists [2] - Qinghai is distributing cultural tourism vouchers as part of its promotional efforts [2] Travel Trends - There is a 73% year-on-year increase in cultural tourism bookings for the holiday period, with a significant portion of young travelers [3] - The trend of "cultural tourism plus" is gaining traction, with new tourism models like industrial and sports tourism emerging [3] - Emotional value, time efficiency, and cost-effectiveness are key factors influencing travel decisions this year [3] - Self-driving, free travel, and high-speed rail trips are becoming preferred choices among travelers [3]