Casey’s taps GSTV to drive engagement at the pump

Core Insights - Casey's General Stores has launched its retail media network, Casey's Access, in early 2023, capitalizing on the emerging advertising channel in the convenience store industry [2] - The partnership with GSTV aims to enhance Casey's Access by providing branded video content at fuel dispensers across 2,900 locations, significantly expanding its advertising capabilities [6] Group 1: Retail Media Network Development - Casey's Access has collected over six billion data points from shopper interactions since its inception [2] - The network features various advertising formats, including display ads, sponsored products, app takeovers, and AI-enabled audio [2] - The partnership with GSTV will add branded video content to Casey's Access, enhancing customer experience and influencing purchase decisions [3][4] Group 2: Partnership with GSTV - GSTV's network includes major convenience and fuel retailers, reaching over 115 million adults monthly across approximately 29,000 locations in the U.S. [4] - The collaboration will increase Casey's digital screen count to over 30,000 across its stores once fully rolled out [6] - The addition of Casey's to GSTV's national network is expected to benefit brand advertisers looking to expand their reach in the convenience channel [5]