Apple(US:AAPL) 智通财经网·2025-09-26 23:09Core Insights - Apple is secretly developing an iPhone application similar to ChatGPT, aimed at testing and optimizing a significant upgrade to Siri expected to launch in March 2025 [1][2] - The internal testing tool, codenamed "Veritas," is designed to enhance the evaluation of Siri's new features, including personal data search and in-app operations [1] - The upgrade has faced delays due to high system failure rates, with the software core, codenamed "Linwood," combining Apple's proprietary language model with third-party models [1] Group 1 - The upgraded Siri will support more intelligent features, enabling direct command execution based on screen content and seamless cross-application operations, along with ChatGPT-like conversation management capabilities [2] - Apple CEO Tim Cook emphasized the importance of AI as a major technological shift and stated that the company will invest necessary resources to succeed in this area [2] - In addition to Siri, Apple plans to launch a redesigned visual voice assistant interface by the end of next year and enhance AI functionalities for products like HomePod and Apple TV [2] Group 2 - The delay in Siri's upgrade has led to a significant restructuring of Apple's AI strategy, including the marginalization of AI chief John Giannandrea and the reorganization of his core team [3] - Robby Walker, who previously led Siri's development, is set to leave the company in October, indicating further changes in the leadership of Apple's AI search functionality [3]