从爆火到长红 河南文旅下一站精品化？

Core Insights - The article discusses the transformation of China's cultural tourism industry, particularly focusing on the new project "Shendu Shisan Fang" in Luoyang, which aims to redefine the tourism experience through a blend of performance, technology, and commerce [3][8]. Group 1: Industry Trends - The cultural tourism sector in China is experiencing rapid growth, with a significant increase in the number of immersive experience projects, reaching 32,024 by 2023, generating a total output value of 1,933.4 billion [5]. - There is a growing concern about the sustainability of popular tourism projects, as many face the risk of becoming short-lived trends due to content homogenization and lack of innovation [5][6]. - Experts emphasize the need for the industry to shift from merely attracting visitors to creating lasting experiences that engage consumers over time [7][11]. Group 2: Project Highlights - "Shendu Shisan Fang" is designed as a comprehensive cultural and commercial complex, inspired by the historical "Li Fang" system of the Sui and Tang dynasties, integrating performance, intangible cultural heritage, and night economy [8][9]. - The project aims to avoid competition through differentiation by offering unique experiences, such as a themed restaurant and an interactive amusement park, which are the first of their kind in Luoyang [9][10]. - The operational model of the project includes innovative concepts like "merchants as actors," enhancing visitor interaction and engagement [9]. Group 3: Strategic Recommendations - Experts recommend that the cultural tourism sector in Henan focus on high-quality offerings and avoid homogenization by leveraging its historical and cultural advantages [10][11]. - There is a call for a more market-driven approach to tourism development, encouraging creativity and reducing government intervention that may stifle individual business interests [11][12]. - The article suggests that building a complete industrial ecosystem is crucial for sustainable development, moving beyond individual projects to a cohesive strategy that integrates various sectors [10][12].