Costco members push back on new shopping rules to hit this week — why some executive perks are causing a stir

Core Insights - Costco has introduced a new benefit for its Executive Members, allowing them to shop one hour earlier on weekdays and 30 minutes earlier on Saturdays compared to regular members [1][2][3] - The Executive Membership costs $130 annually, which is double the price of the standard Gold Membership at $65 [3] - Approximately 50% of Costco's U.S. members hold Executive status, contributing to 73% of the company's sales [4] Membership Benefits - Executive Members enjoy exclusive access to the store during designated early hours, enhancing their shopping experience [1][2] - The membership includes annual rewards and a $10 monthly credit on eligible online orders over $150 [3] - Positive feedback from members indicates that the early shopping hours have created a more relaxed shopping environment [4] Customer Reactions - Initial responses to the new policy have been favorable among Executive Members, with many reporting smoother shopping experiences [4] - Some non-Executive Members and staff have criticized the change, perceiving it as favoritism towards higher spenders [4][5] - The value of the Executive Membership is contingent on individual shopping frequency and spending habits, raising questions about its return on investment [5]