双节文旅市场热潮涌动 “全新场景+特色活动”带动消费热潮

Core Insights - The tourism market is experiencing a surge in popularity as the Mid-Autumn Festival and National Day holidays approach, with inter-provincial border tourism emerging as a new highlight for this year's National Day holiday [3][5] Group 1: Inter-Provincial Tourism - Inter-provincial border cities, characterized by geographical convergence and cultural integration, have become popular travel destinations, with a 58% year-on-year increase in order volume for the National Day holiday [5] - The order volume for Zhaotong, located at the intersection of Yunnan, Guizhou, and Sichuan provinces, skyrocketed by 95%, allowing tourists to efficiently experience the scenery of three provinces in a single day [5] - Ganzhou, situated at the junction of Jiangxi, Guangdong, Hunan, and Fujian provinces, attracted many visitors with its unique Hakka culture and revolutionary history, resulting in a 70% increase in order volume [5] Group 2: Long-Distance Travel Demand - There is a significant release of demand for long-distance travel, with hotel search volumes in regions like Xinjiang, Tibet, and Inner Mongolia increasing by 60% year-on-year, driven by immersive experiences such as "watching the sunrise on the golden mountain" and "horseback archery on the grasslands" [9] Group 3: Cultural and Thematic Events - Various regions are hosting unique cultural and thematic events to attract tourists, such as the tourism festival in Shanghai featuring diverse activities and food markets, and the immersive performances in Xi'an that recreate the Tang Dynasty atmosphere [11][13] - In Zhangjiajie, the number of performances has increased from one to "3+1" daily to meet tourist demand, with multilingual support for international visitors [15] - Sanya is integrating traditional and modern elements in its tourism offerings, with hotel and attraction bookings reaching 60% [17]