火遍国外的汉堡王,为啥在中国吃瘪?
Hu Xiu·2025-09-27 02:00
Core Viewpoint - Burger King's performance in China is declining, with fewer than 1,500 stores remaining and over 100 closures in the past six months, struggling against competitors like McDonald's and KFC, as well as local brands such as Tasting and Wallace [1] Company Performance - Burger King has seen a reduction in its store count in China, indicating a downward trend in its market presence [1] - The company has closed more than 100 stores in the last six months, reflecting operational challenges [1] Competitive Landscape - Burger King is unable to compete effectively with McDonald's and KFC in the Chinese market [1] - Local competitors, including Tasting and Wallace, have outperformed Burger King significantly [1]