老字号“晋”京记

Core Viewpoint - The event "Old Brand and Local Specialty Products Promotion in Beijing" showcases the charm and vitality of national self-owned brands, featuring over 100 enterprises from 19 provinces and regions in China [4][8]. Group 1: Event Overview - The promotion event is part of the Ministry of Commerce's 2025 "Old Brand Carnival" key activities, themed "Classic National Goods, Trendy Products," running from September 25 to 28 [8]. - The event includes brand promotion, on-site tasting, and interactive experiences to fully display the historical culture, exquisite craftsmanship, and excellent quality of old brands and local specialties [8]. Group 2: Highlights and Activities - The focus of the event is on the unique flavors and interactive experiences from Shanxi, with products like the classic sauce meat series from Liu Wei Zhai and innovative offerings from Fenjiu Group [11]. - Activities include a "ring toss" game at the Fenjiu booth, allowing visitors to experience cocktails and chocolate products, thus attracting younger consumers [11][14]. - Shanxi enterprises will also participate in market research, live promotions, and cross-border dialogues to expand market reach and deepen cooperation [21]. Group 3: Economic Impact - The "Old Brand Carnival" has been organized by the Ministry of Commerce since 2021, aiming to promote consumption and support economic recovery [21]. - In the first half of the year, the 2025 "Old Brand Carnival" series of activities achieved direct sales of 2.78 billion yuan and drove online and offline sales of 11.62 billion yuan [21].