歌力思召开2025年半年度业绩说明会 多品牌战略与AI赋能驱动盈利能力增强

Core Viewpoint - The company has demonstrated significant recovery in profitability, with a 45.27% year-on-year increase in net profit to 85.05 million yuan in the first half of 2025, driven by a multi-brand strategy and enhanced operational management [1] Group 1: Financial Performance - The company's net profit attributable to shareholders increased by 45.27% to 85.05 million yuan in the first half of 2025 [1] - The combined sales and management expense ratio decreased by 2.1 percentage points, reflecting effective cost control and process optimization [1] Group 2: Operational Strategy - The company is focusing on cost reduction in 2025, emphasizing process optimization and strict budget control across brands [1] - Marketing strategies have been refined to enhance efficiency and quality, with a focus on aligning product effectiveness with marketing efforts [1] Group 3: AI Integration - The company is actively integrating AI technology across its operations, from design to supply chain management, significantly improving design efficiency and precision [1] - AI tools are being utilized for sales diagnostics and analysis, leveraging big data to support store performance [1] Group 4: Brand and Market Strategy - The company is enhancing brand strength and store upgrades while focusing on member experience and brand value [2] - The multi-brand and multi-platform strategy aims to uncover growth potential across different brands, leading to rapid online growth [2] Group 5: International Business Adjustments - The company is strategically closing underperforming stores in its French IRO brand while maintaining strict budget controls, leading to gradual profit improvement [2] - Future adjustments will focus on retaining profitable stores and increasing investment in brand and product design to support the IRO brand's recovery [2] Group 6: Future Outlook - The company anticipates significant growth potential, focusing on high-end markets to meet diverse consumer demands amid a K-shaped consumption trend [2] - The company's refined operational management and understanding of the high-end market position it well for sustained high-quality growth in future market competition [2]