红果短剧总编辑乐力：近两年超3000部低质短剧遭拦截或下架

Core Viewpoint - The micro-short drama market in China has experienced explosive growth, with significant investments and content quality upgrades being prioritized by platforms like Hongguo Short Drama [3][4]. Group 1: Market Growth and Trends - The micro-short drama market in China is projected to reach a scale of 50.5 billion yuan in 2024, surpassing box office revenues for films [3]. - By June 2025, the user base for micro-short dramas is expected to reach 696 million, accounting for nearly 70% of the total internet users in China [3]. Group 2: Content Quality and Upgrades - Hongguo Short Drama has removed over 3,000 low-quality short dramas in the past two years and is set to implement a fourth round of content standard upgrades [1]. - The platform has initiated the "Guo Ran Plan," investing in over 80 high-quality short dramas, with more than 30 already aired [4]. Group 3: Factors Driving Development - Key factors for the rapid and quality development of micro-short dramas include government support, a shift in creative ecosystems, and changing user demands for diverse content [3]. - The industry is transitioning from a focus on quantity to a commitment to quality, with creators increasingly integrating personal expression and innovative storytelling [4].