XIAOMI(1810.HK)PRODUCT LAUNCH TAKEAWAYS：XIAOMI 17’S COMPETITIVE PRICING IOT UPGRADE AND EV CUSTOMIZATION SERVICES

Group 1: Product Launch and Competitive Positioning - Xiaomi hosted its flagship product launch event on September 25, introducing the Xiaomi 17 flagship phones, Pad 8 series tablets, and premium smart home products, along with a new customization service for YU7/SU7 Ultra EVs [1] - The starting price of Xiaomi 17 is RMB4,499, which is competitive against the iPhone 17 priced at RMB5,999, positioning it as the best compact flagship in China with significant upgrades such as a 7000mAh battery and Leica Summilux tri-camera [1][2] - The Xiaomi 17 Pro/Max series features innovative elements like the Magic Back Screen and direct integration with the Apple ecosystem, reinforcing Xiaomi's strategy to benchmark against the iPhone [1][3] Group 2: Technical Specifications and Features - The Xiaomi 17 series is equipped with a Snapdragon 8 Elite processor, offering superior performance in gaming and heat management compared to the iPhone 17, with a focus on the RMB4k-5k market segment [2] - The 17 Pro series includes features such as customizable wallpapers and notifications on the Magic Back Screen, along with advanced camera technology like the Light Shadow Hunter 950L sensor for improved image quality [3] - The 17 Pro Max is highlighted for its large 6.9-inch display and advanced camera capabilities, including a 5X periscope lens and enhanced dynamic range [3] Group 3: AIoT Products and EV Developments - Xiaomi also announced several premium AIoT products, including the Pad 8 series, Mi TV S Pro Mini LED, and various home appliances, enhancing its product ecosystem [4] - The YU7 electric vehicle deliveries exceeded 40,000 units within three months, and new customization options were introduced to enhance personalization in the EV segment [4] - The customization service for SU7 Ultra/YU7 Max aims to provide a high-end personalization experience similar to luxury brands, which is expected to improve Xiaomi's brand equity and profit margins in the EV market [4]