开机无广告、微短剧及时纠偏 “十四五”广电视听领域成绩单出炉

Core Viewpoint - The Chinese broadcasting and network audiovisual industry has achieved significant advancements, including the implementation of AI technology in 97% of provincial TV stations and the establishment of a regulatory framework for micro-short dramas, aiming to enhance content quality and user experience [1][5][6]. Group 1: User Experience Enhancements - The "Double Governance" initiative has been launched to eliminate complex operations and fees associated with television services, achieving a significant reduction in subscription packages and enhancing the availability of quality free content [3][4]. - As of August 2023, 18,600 hotels have implemented a "one-click live broadcast" feature without startup ads, expanding this initiative to various institutions, benefiting a wider audience [3]. - The cancellation of startup ads on smart TVs has been achieved for 93% of models, with a "permanent shutdown" service offered to users [4]. Group 2: Micro-Short Drama Development - The micro-short drama sector has seen rapid growth, with user numbers reaching 696 million and a market size projected to exceed 500 billion yuan this year [5]. - A management framework for micro-short dramas is being established to regulate content and address issues such as sensational plots and misleading titles [5][6]. - Initiatives to promote high-quality micro-short dramas include resource optimization and support policies from 14 provinces, encouraging diverse and high-quality content creation [5][6]. Group 3: Ultra-High Definition (UHD) Content - The broadcasting sector is transitioning to ultra-high definition content, with new UHD channels launched and a significant increase in UHD programming across various platforms [7][8]. - By the end of this year, over 40% of new programs on major streaming platforms will be in UHD, with some platforms already achieving 75% UHD content [7]. - The total number of UHD set-top boxes has surpassed 280 million, indicating a growing consumer demand for high-quality viewing experiences [8]. Group 4: Emergency Broadcasting System - The emergency broadcasting system has been strengthened, with significant investments leading to the establishment of a comprehensive network covering various administrative levels [11]. - Since June, the emergency broadcasting system has disseminated over 13,000 red and 26,000 orange warning messages, demonstrating its effectiveness in disaster response [11][12].