联手中网 FILA加码网球运动赛道

Core Viewpoint - FILA has officially renewed its partnership with the China Open and upgraded to the exclusive official sports footwear and apparel sponsor, marking a new chapter in its tennis strategy [1][3] Group 1: Partnership and Sponsorship - FILA has been collaborating with the China Open for six consecutive years and has now become the exclusive official sports footwear and apparel sponsor [3] - The partnership includes the launch of the "FILA x CHINA OPEN" co-branded tennis series, showcasing a diverse and extended tennis style through bold colors and rich materials [3] Group 2: Strategic Initiatives - FILA is establishing a "technology + aesthetics" ecosystem in collaboration with Beijing Sport University and Beijing Institute of Fashion Technology, focusing on product innovation and cultural integration in tennis [1][4] - The company aims to promote the popularization, scientific approach, and fashionability of tennis in China through a comprehensive strategy that includes events, players, youth training, and community engagement [3] Group 3: Future Plans - FILA plans to continue working with industry partners to foster the growth of tennis culture in China, integrating sports into everyday life and meeting the diverse needs of Chinese families for sports fashion [4]