“全芯热爱”高通骁龙主题馆：打造年轻人的科技主场

Core Insights - Qualcomm's Snapdragon won the "Brand Power · Annual Aha Moment" award at the 2025 Brand Power Awards by First Financial, showcasing its leadership in AI, high-performance low-power computing, and connectivity technologies [1] - The Snapdragon theme pavilion at the 2025 ChinaJoy exhibition highlighted the integration of technology with youth culture, demonstrating the potential of future business through immersive interactive experiences [1][4] Group 1 - The award recognizes brands with breakthrough performances in product, design, advertising, technology, and creativity, with Qualcomm collaborating with 75 industry partners to present an innovative summer event [4] - This marks the sixth Snapdragon theme pavilion created by Qualcomm, which has been rooted in China for 30 years and has established itself as a pioneer in digital entertainment equipment [4] - The Snapdragon platform supports various devices, including smartphones, tablets, PCs, handheld gaming devices, XR, and automotive applications, enhancing digital entertainment experiences and ecosystem prosperity [4] Group 2 - The "Snapdragon XR Fantasy Journey" experience was significantly upgraded, utilizing the Snapdragon XR platform to deliver high-quality visual effects and seamless performance in crowded environments [6] - New AR interactive experiences were introduced at the 2025 ChinaJoy, showcasing applications in mobile, entertainment, and shopping, allowing users to overlay virtual content onto the real world [6] - Qualcomm is collaborating with major gaming companies and telecom operators to enhance the gaming and esports industry, focusing on the application of 5G and AI innovations in digital entertainment [6]