Core Insights - The automotive market is experiencing a surge in new model launches ahead of the National Day holiday, with seven new models introduced on September 26 alone, all being brand new models rather than facelifts or second-generation vehicles [1] - The mid-to-large SUV segment, particularly the large six-seat SUVs, is currently the hottest market, with nearly one-third of new models launched in September falling into this category [1][2] - The demand for large six-seat SUVs is expected to grow significantly, with monthly sales projected to exceed 80,000 to 90,000 units by December 2023, driven by an increase in new entrants and a diverse range of options for consumers [2] Company Insights - Tengshi's N8L was launched with a starting price of 319,800 yuan, targeting family users and emphasizing spaciousness and luxury [3][4] - The N8L features innovative designs catering to multi-child families, such as electric seats in all three rows and extensive storage solutions [4][6] - Tengshi's strategy focuses on leveraging its experience in the family market, having previously succeeded with the D9 model, which has dominated the MPV sales in China [3] Market Dynamics - The competition in the automotive market is intensifying, with brands like Aito and Li Auto extending their operating hours to attract customers during the peak sales season [6] - The "Golden September and Silver October" period is seen as a critical time for automotive companies to boost their performance for the second half of the year, with at least 30 new models launched in September [6]
汽车视点 | 单日发布7款新车 国庆新车市场大战“一触即发”