“一碗汤换顾客北京一套房”？西贝再遭吐槽“灾难型公关”，客服回应

Core Viewpoint - The incident involving a video from Xibei, where a store manager recounts a story about a customer offering a house in exchange for a bowl of soup, has sparked significant public backlash and is being labeled as a "disastrous PR" move [2][8]. Group 1: Incident Details - The video features Liu Mouxia, a former manager at Xibei's Beijing store, sharing a story about a customer from Inner Mongolia who offered her a one-bedroom apartment in Beijing after multiple visits to the restaurant [4]. - The narrative has been criticized by netizens, with comments highlighting the implausibility of the story and questioning the timeline of Liu's employment at Xibei [4][5]. - The video was originally posted on Xibei's official WeChat account, which serves as a platform for employee interaction and showcasing the company's culture [5]. Group 2: Customer Engagement Activities - Recently, Xibei launched a promotional campaign called "Xibei Treats You to Dinner," offering customers a 100 yuan dining voucher for in-store purchases, which can be used at any Xibei location [7]. - Reactions to this campaign have been mixed, with some customers appreciating the offer while others speculate it may be a strategy to alleviate inventory pressure [7]. - A representative from Xibei clarified that the initiative is meant to thank loyal customers and denied any claims regarding inventory clearance, emphasizing strict waste management practices within the company [7].