Hisense V.T.(SH:600060) Chang Sha Wan Bao·2025-09-27 06:50Core Viewpoint - Hisense has officially launched its flagship 163-inch UX MicroLED television in the Central China region, showcasing advanced display technology and providing an immersive visual experience for consumers in Changsha [1][3]. Product Features - The UX 163-inch television measures 3.6 meters in length and 2.1 meters in width, equipped with 24.88 million Micro LED self-luminous chips, each capable of independent lighting, achieving microscope-level pixel control precision [3]. - The television boasts superior contrast and color reproduction, maintaining clear image details even in bright environments, with color accuracy improved by over three times compared to traditional televisions [3]. - It features a 3.2 cm ultra-thin body that can be mounted directly on the wall, resembling a giant piece of artwork, and is complemented by a 5.1.4 channel sound system developed in collaboration with French brand Devialet, providing an immersive audio-visual experience [3]. Market Strategy - The choice of Changsha as the launch site reflects the growing demand for high-end home appliances in the Hunan market, along with the capability of JD MALL as a new retail benchmark for scenario-based displays [5]. - The launch event also initiated sales consultations, aiming to enhance market awareness of ultra-large MicroLED products through offline experiences [5].