Ge Long Hui·2025-09-27 07:37Core Insights - Meituan's international food delivery brand Keeta has officially launched operations in Dubai, UAE, marking its third market entry in the Middle East within 40 days after Qatar and Kuwait [1] - Dubai is identified as a high-value market due to its high population, strong demand for quality food delivery services, and well-established market infrastructure [1] - Keeta has been operational in Saudi Arabia for nearly a year and has become one of the most popular food delivery platforms in the region [1] Group 1 - Keeta's launch in the UAE is part of Meituan's strategy to expand its international business in the Middle East, with ongoing preparations for a launch in Abu Dhabi [1] - The UAE is the fourth strategic location for Meituan's international operations in the Gulf region [1] - The successful expansion in Saudi Arabia has provided Meituan with valuable local experience, facilitating accelerated growth in the Middle Eastern food delivery market [1] Group 2 - Dubai is also the first overseas site for Meituan's drone delivery service, Keeta Drone, which has begun regular operations following the acquisition of commercial operation certification from the Dubai Civil Aviation Authority [2] - Keeta Drone will work in conjunction with Keeta to create a "ground + low-altitude" dual fulfillment network, enhancing service delivery across various scenarios and business types [2] - This initiative represents Meituan's "retail + technology" strategy in its international development efforts [2]