XIAOMI(HK:01810) Chang Sha Wan Bao·2025-09-27 07:34Core Insights - The data released by the Hunan Automobile Association indicates a significant decline in new car insurance numbers in August compared to July, with a total of 49,324 vehicles insured, representing a decrease of 40.69% for passenger cars and 40.4% for new energy vehicles [1][4][5] - Despite the overall decline, Changsha remains the dominant market in Hunan, with 22,267 new cars insured, which is a decrease of 35.23% compared to July, and 12,605 new energy vehicles, down 31.93% [4][5] - Xiaomi Auto emerged as the biggest winner in the Hunan car market for August, with its model SU7 leading the new energy vehicle segment with 622 units sold, surpassing Tesla's Model Y [5][9] Summary by Category Overall Market Performance - In August, Hunan's total new car insurance volume was 49,324 units, with new energy vehicles accounting for 24,364 units [4] - The decline in insurance numbers is attributed to changes in the "old-for-new" national subsidy policy and the seasonal sales slump typical of August [4][5] Regional Insights - Changsha's new car insurance volume of 22,267 units and new energy vehicle insurance volume of 12,605 units highlight its resilience compared to other cities in Hunan [4][5] - Other cities like Zhuzhou and Hengyang also showed notable figures, with 2,976 and 2,926 new cars insured, respectively [3][4] Brand and Model Performance - The top-selling model in the overall category was the Wuling Hongguang MINI with 1,105 units, while Xiaomi's SU7 led the new energy segment [5][6] - The performance of Xiaomi's SU7 and YU7 indicates a strong market presence, with the latter ranking third in new energy vehicle insurance [5][9] - The competitive landscape is shifting, with traditional leaders like Nissan and Tesla facing challenges from emerging brands like Xiaomi [5][6] Future Outlook - As the "Golden September and Silver October" sales season begins, it is anticipated that car manufacturers will launch significant new models, potentially altering the insurance volume rankings in September [10]