董明珠健康家全国门店突破970家，非空调品类增长显著

Core Insights - The "Dong Mingzhu Health Home" brand has established over 970 locations nationwide since its launch in March, indicating significant consumer interest in non-air conditioning products [1] - The company plans to steadily expand its store network based on the principle of "mature one, open one," aiming to complete 3,000 locations across the country [1] - The new brand was officially introduced during the 2025 brand strategy release in February, with many existing Gree stores rebranding to "Dong Mingzhu Health Home" [1] Company Strategy - Gree Electric has been developing a whole-home smart appliance production line for the past decade, which aligns with the establishment of the "Dong Mingzhu Health Home" brand to promote health-oriented home appliances [1] - The rebranding effort includes changing signage at physical stores and updating online live streaming channels to reflect the new brand identity [1]