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新时代公关:数据真的帮助到大公司了吗?
lululemonlululemon(US:LULU) Hu Xiu·2025-09-27 08:32

Group 1 - The article discusses the impact of big data on corporate decision-making, questioning whether data truly aids in making better decisions for large companies [1][2] - There have been several cases in the business sector this year where increased reliance on data has led to outcomes that did not meet expectations [2][29] - A specific example highlighted is a high-altitude fireworks display sponsored by an outdoor brand, raising questions about the logical connection between the event and brand identity [3][4][5] Group 2 - The article contrasts the marketing strategies of high-end brands like Porsche and Apple, which focus on relatability and humanistic values rather than exclusivity [8][10][14] - It emphasizes that many high-end brands successfully appeal to the masses, contrary to the belief that they should only target elite consumers [13][14] - The discussion includes the challenges faced by brands like Lululemon, which, despite initial success, have struggled due to an over-reliance on data-driven decisions that overlook fundamental human insights [29][35][38] Group 3 - The article points out that many companies fail to recognize the importance of understanding human nature and consumer psychology, leading to misguided decisions based on data alone [36][39][40] - It suggests that a lack of insight into genuine consumer needs can result in poor product offerings, as seen in the case of Lululemon's sizing issues [15][29][35] - The narrative concludes that businesses must balance data analysis with a deeper understanding of human behavior to avoid pitfalls in decision-making [38][40]