COMIX GROUP(SZ:002301) Sou Hu Wang·2025-09-26 09:31Core Insights - Amazon's "Sailor Plan" has evolved into the "Sailor Star Plan," showcasing the globalization journey of 43 Chinese brands over five years, emphasizing the importance of innovative tools and local support in reaching global consumers [1] - The COMIX Qixin brand has launched a short film highlighting its international business team's efforts to expand overseas markets through Amazon, leveraging quality products and efficient supply chains [1][2] - COMIX Qixin is focusing on cross-border e-commerce as a key channel for increasing overseas sales, utilizing Amazon to reach both B2B and B2C markets [4][6] Group 1 - The "Sailor Star Plan" invites 15 quality Chinese brands to share their stories, providing valuable experiences for other brands looking to expand internationally [1] - The COMIX Qixin brand has improved product sales during Amazon Prime Day through localized product design and strong service [2] - The company is exploring a new path of "B-end start, C-end breakthrough" to deliver quality products to more users [4] Group 2 - COMIX Qixin, a well-known office brand under Qixin Group, has been in the office sector for over 30 years, focusing on product quality and innovation [6] - The group is applying AI models to enhance efficiency in operations, marketing, and supply chain within the cross-border e-commerce sector [6] - The success of Qixin Group in international markets highlights the need for Chinese brands to balance product strength and brand power while responding quickly to market changes [6]