以人文为核心，六大品牌项目助力顺德容桂电商“精耕破局”

Core Insights - The e-commerce industry is entering a competitive "second half" amid global economic restructuring and accelerated digitalization [1] - The "2025 Shunde District Ronggui E-commerce Celebration" highlighted six major brand projects aimed at integrating cultural and economic values [1][3] Group 1: E-commerce Development in Ronggui - Ronggui, a traditional manufacturing hub, has become a fertile ground for e-commerce, hosting numerous well-known companies and talents [3] - From January to August this year, sales from e-commerce enterprises in Ronggui exceeded 16 billion yuan, marking a year-on-year growth of 5.07% [3] - The six brand projects focus on product design, innovation, and the cultivation of corporate culture and talent [3][4] Group 2: Six Major Brand Projects - The first project aims to empower the e-commerce ecosystem by enhancing R&D capabilities through collaboration with industrial design institutions [4] - The second project, "Bay Area Integration," connects with quality enterprises in Shenzhen to share operational and marketing experiences [4] - The third project focuses on attracting headquarters of leading and growing enterprises to create an industrial cluster [4] - The fourth project promotes "Ronggui Good Products" through cross-industry collaboration to expand sales channels [4] - The fifth project aims to enhance the cultural image of the e-commerce industry by highlighting corporate stories and craftsmanship [5] - The sixth project, the Ronggui Happy E-commerce Club, provides specialized training and community activities to foster a sense of belonging among professionals [5] Group 3: Policy Support and Practical Insights - The success of the six projects relies on policy guidance and professional support, with key insights shared during the event [8] - The "Four Port Linkage" policy was explained, focusing on customs and tax benefits for cross-border enterprises [8] - Emphasis was placed on the importance of integrating humanistic values into product design and understanding user lifestyles for refined operations [8][10] Group 4: Future Outlook - The event reflects a shift from "wild growth" to "high-quality development" in China's county-level e-commerce [10] - Ronggui aims to create a supportive environment for e-commerce, encouraging more policies and activities to facilitate communication and learning among enterprises [10]