双节文旅市场热力十足 “全新场景+特色活动”带动消费热潮

Core Insights - The tourism market is experiencing a surge in demand as the Mid-Autumn Festival and National Day holidays approach, with family and long-distance travel becoming mainstream [1] - Inter-provincial border tourism has emerged as a new highlight for this year's National Day holiday [2] Group 1: Inter-Provincial Tourism - Cities at the intersection of provinces, characterized by geographical and cultural integration, have become popular travel destinations, with order volume for inter-provincial border cities increasing by 58% year-on-year [5] - The booking volume for Zhaotong, located at the junction of Yunnan, Guizhou, and Sichuan provinces, has surged by 95%, allowing tourists to efficiently experience the scenery of three provinces in a single day [5] - Ganzhou, situated at the crossroads of Jiangxi, Guangdong, Hunan, and Fujian provinces, has attracted many visitors with its unique Hakka culture and red history, seeing a 70% increase in order volume [5] Group 2: Long-Distance Travel Demand - There is a significant release of demand for long-distance travel destinations, with hotel search volume in regions like Xinjiang, Tibet, and Inner Mongolia increasing by 60% year-on-year [7] - Immersive experiences such as "watching the sunrise on the golden mountain" and "horseback riding and archery on the grasslands" are driving a shift in tourism from mere sightseeing to deeper experiential engagement [7] Group 3: Cultural and Thematic Events - The upcoming double holiday coincides with various cultural and tourism activities across the country, with over 2,500 themed events planned in Shaanxi province alone [12] - In Xi'an, a large-scale immersive parade featuring actors in custom Tang Dynasty costumes is being prepared to enhance the festive atmosphere [12] - Beijing's Badaling Great Wall has been adorned with 17 themed flowerbeds and over 40,000 seasonal flowers to create a vibrant holiday ambiance [13] Group 4: Regional Highlights - Zhangjiajie in Hunan is leveraging its stunning natural scenery to offer diverse cultural performances and multi-faceted tourism experiences, increasing show frequency to meet visitor demand [15] - In Sanya, Hainan, various scenic spots and hotels are launching new tourism products that integrate traditional and modern elements, with hotel room and ticket bookings reaching 60% [17]