理想i6今年保守产能4.5万-5万台

Core Insights - The launch of the Li Auto i6, priced at 249,800 yuan, is seen as a critical move for the company after three months of declining sales, with a promotional price of 239,800 yuan during the initial sales period [2][3] - The i6 features a range of 720 km and dimensions that surpass the Tesla Model Y, being 4.95 meters long with a 3-meter wheelbase, while being cheaper by 13,700 yuan [2] - The company has adopted a new marketing strategy by skipping the pre-order phase and allowing customers a 7-day period to finalize their orders [2][4] Sales and Production - Internal reports indicate that the i6's sales have already surpassed those of the L9 during its initial launch, with significant interest from both external customers and internal employees [3] - The production plan for the i6 anticipates a capacity of 45,000 to 50,000 units for the year, with 7,000 units available in September and ramping up to 13,000 units in October [3][5] - The company aims to deliver 50,000 units within three months, which is considered a modest target but crucial for establishing a foothold in the electric vehicle market [6] Market Strategy - The company has learned from past product launches and is focusing on a streamlined approach to avoid overwhelming the market with multiple new models at once [9][10] - The decision to eliminate the i7 model was based on market demand and the need to focus resources on models that meet consumer needs more effectively [9][11] - The i6 and i8 are positioned to cater to a broader audience, reflecting a shift in consumer behavior towards more conservative spending amid economic uncertainty [11]