告别“乱收费”、禁止“零元购”，外卖新规直击餐饮四大痛点

Core Viewpoint - The new regulatory draft aims to address the pain points of restaurant owners regarding the opaque fee structures and unfair practices of food delivery platforms, promoting transparency and fairness in the industry [1][3][49]. Group 1: Fee Transparency - The draft mandates that platforms must clearly disclose all fee structures, eliminating hidden costs and ensuring that restaurant owners can understand their financials [4][5][10]. - Platforms are restricted to charging only three types of fees: technology service fees, delivery service fees, and promotional service fees, preventing arbitrary charges [7][9]. - Detailed billing requirements are established, ensuring that all charges are itemized and transparent, allowing restaurant owners to track their expenses accurately [11][13]. Group 2: Promotion Autonomy - The draft stipulates that platforms must bear the costs of their promotional activities, relieving restaurant owners from the burden of subsidizing these costs [20][23]. - Restaurant owners are granted the autonomy to decide on their promotional strategies without being coerced into participating in platform-led promotions [26][28]. - The draft prohibits platforms from using misleading promotional tactics, ensuring that promotional information is presented fairly and transparently [30][31]. Group 3: Stricter Entry Requirements - The draft introduces stringent entry requirements for food delivery platforms, including the necessity for restaurants to provide real business licenses and undergo video verification to prevent "ghost kitchens" from operating [33][39]. - Platforms are required to conduct regular checks on restaurant compliance, ensuring that only legitimate businesses are allowed to operate [41][43]. - The draft emphasizes the responsibility of platforms in managing food safety and compliance, ensuring that they cannot shift liability onto restaurant owners [36][38]. Group 4: Operational Improvements - The introduction of a "peak order warning" system aims to help restaurants manage high order volumes effectively, reducing conflicts with customers and delivery personnel [45]. - A mechanism for restaurants to appeal against platform penalties is established, promoting fairness in the operational ecosystem [46]. - The draft also addresses the rights of delivery personnel, ensuring fair compensation and working conditions, contributing to a more sustainable delivery workforce [47][48]. Group 5: Industry Transformation - The food delivery industry is at a pivotal moment, with new regulations fostering a more transparent, fair, and competitive environment for compliant restaurant operators [49][50]. - The new rules are expected to create a protective barrier for honest businesses, emphasizing the importance of trust and efficiency in the evolving market landscape [51].