3 6 Ke·2025-09-27 23:48Group 1 - The Los Angeles 2028 Olympics has secured 24 partners, including Honda, Nike, and Omega, with sponsorship revenue exceeding $1.448 billion, surpassing the 2024 Paris Olympics, but still short of the $2.5 billion target [1] - Starbucks has announced its partnership as the official coffee partner for the Los Angeles Olympics and Paralympics, planning to set up a specially designed café in the Olympic and Paralympic villages [1][6] - The partnership aims to enhance Starbucks' brand visibility and influence, leveraging the global reach of the Olympics to deepen brand recognition [1][10] Group 2 - Starbucks has a historical connection to sports, with founder Howard Schultz's background in athletics influencing the brand's strategic decisions [2] - The company has been gradually entering the sports marketing arena, with significant initiatives planned for 2024, including collaborations with sports brands like YONEX [2][4] - The partnership with the Olympics is seen as a strategic move to address performance pressures and market expansion needs, especially as same-store sales in North America have declined [6][8] Group 3 - The Los Angeles Olympics is innovating its commercial partnership model by independently categorizing coffee as an official partnership category, breaking the traditional dominance of beverage giants like Coca-Cola [8][10] - This shift allows coffee brands to participate directly in the Olympics, potentially leading to increased visibility for brands like Starbucks [8][10] - The collaboration is expected to extend Starbucks' consumer engagement beyond traditional settings, integrating coffee into dynamic environments like sports venues [10] Group 4 - The competitive landscape in the coffee industry is intensifying, with brands like Luckin Coffee and others actively engaging in sports marketing to enhance brand exposure [11][15] - Luckin Coffee has successfully leveraged sports events, such as the Beijing Winter Olympics, to boost brand awareness and has established partnerships across various sports [11][15] - Other brands, including Kudi and Migu, are also exploring sports sponsorships, indicating a broader trend of coffee brands recognizing the value of sports marketing [11][15]