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【大宗周刊】专访广西泛糖科技有限公司总经理刘经场:以平台赋能重构糖业全产业链
Qi Huo Ri Bao·2025-09-28 00:02

Core Viewpoint - Guangxi Fantang Technology Co., Ltd. is setting an industry benchmark for the digital transformation of China's traditional sugar industry through innovative practices and a strong focus on technology and market integration [1][2]. Industry and Company Summary - The company views the industrial internet platform as a core engine for driving the transformation and upgrading of traditional industries, exemplified by its sugar industry internet platform that enhances supply chain efficiency and resource allocation [2][3]. - The Guangxi government has recognized the importance of developing public service platforms like the Fantang product trading platform, which motivates the company to innovate and improve its service models [3]. - Guangxi is a major sugar production area, accounting for approximately 60% of China's total output, with over 20 million people involved in the sugar industry [3][4]. - The sugarcane planting sector faces challenges such as aging population, low profitability, and insufficient economies of scale, prompting the company to adopt a "one body, two wings" strategy focusing on digital transformation [4][5]. - The company has developed a comprehensive digital infrastructure for sugarcane production, including an order agriculture platform that covers the entire process from planting to settlement, achieving a 99% coverage of the total planting area by June 2025 [5][6]. - The company operates a self-managed digital farm that integrates advanced agricultural technologies, resulting in a 30% increase in sugarcane yield compared to the regional average [5][6]. - The order agriculture platform aims to balance the interests of the government, large sugar groups, and sugar factories, enhancing collaboration and efficiency across the industry [6][7]. - The upgraded Fantang e-commerce platform 2.0 offers a richer user experience and more flexible trading models, facilitating efficient matching of supply and demand across different sugar sources [9][10]. - The platform's features include electronic order signing, real-time monitoring of planting progress, and a standardized warehouse management system, which reduces risks associated with traditional trade practices [10][11]. - The company has successfully integrated structured options into its trading contracts, allowing for better risk management and pricing strategies in the sugar industry [13][14].