3 6 Ke·2025-09-28 00:21Core Viewpoint - The article highlights the issue of video platforms displaying advertisements that exceed the indicated countdown time, leading to consumer frustration and potential violations of consumer rights [3][15][17]. Group 1: Consumer Experience - Users often experience a delay in the transition from advertisements to the actual content, with countdowns that do not accurately reflect the time remaining [1][10]. - The article describes various scenarios of advertisement overrun, including initial ads not counted in the countdown and ads continuing even after the countdown ends [8][10][11]. Group 2: Regulatory Attention - The National Market Regulation Administration has responded to complaints regarding the inconsistency between advertisement duration and its labeling on video platforms [3][5]. - The increase in complaints has prompted official scrutiny of the practices employed by these platforms [6][15]. Group 3: Economic Implications - Video platforms generate significant revenue from advertisements, with iQIYI reporting 1.27 billion yuan in ad revenue for Q2 and Mango TV 1.587 billion yuan for the first half of the year [16]. - The article suggests that the additional seconds gained from advertisement overruns can accumulate to a substantial amount of revenue due to the large user base [15][16]. Group 4: Consumer Rights and Trust - The misleading countdowns and advertisement practices are seen as violations of consumer rights, as they create a false sense of expectation for users [17][25]. - The article emphasizes the importance of respecting consumer time and trust, arguing that such practices could damage long-term relationships between platforms and users [25][27].