Core Insights - The fierce competition in the food delivery market is significantly impacting the restaurant industry, with major platforms like Taobao and Meituan achieving daily order peaks of 120 million and 100 million respectively under a subsidy scale of 80 billion [1]. Industry Overview - The current state of the restaurant market is not optimistic, with intensified price wars leading to 47.8% of ongoing restaurant operators reducing their average prices in 2024. Over 80% of restaurants with an average price above 100 yuan are experiencing a decline in customer spending [4]. - The number of restaurant closures in 2024 has risen to 4.09 million, with a closure rate of 61.2%, surpassing the figures from 2023 [4]. Cost Management - Many restaurant owners are focusing on cost-cutting measures, including reducing staff and downgrading renovations, as their revenues and profits are declining [5]. - Lowering rental costs for restaurants has become increasingly important in this challenging environment [6]. Rental Market Dynamics - There is a noticeable downward trend in restaurant rental costs, particularly outside of first-tier cities, although the decline is not yet significant. In first-tier cities, rental prices remain stable or slightly increase [7]. - The restaurant industry in first-tier cities is contracting, with Beijing's restaurant revenue declining by 3.6% to 79.2 billion yuan and Shanghai's by 2.9% to 114.195 billion yuan in the first seven months [7][8]. Community Restaurant Impact - Community restaurants are particularly affected, as the expansion of food delivery services has diverted customers away from physical locations, impacting their profitability [9]. - There is a belief that the rental premium should now be allocated to food delivery platforms due to the shift in consumer behavior from offline to online [10]. Ongoing Negotiations - The current period is critical for negotiations between property owners and restaurant operators, with many restaurant brands reporting lower rental costs compared to previous years, although property owners still hope for price increases [11][14]. - The ongoing survival challenges in the restaurant sector, exacerbated by the food delivery competition, may accelerate the decline in rental prices, potentially aiding some restaurant owners [14].
餐饮房租,可以降了
2 1 Shi Ji Jing Ji Bao Dao·2025-09-28 00:49