LONGFOR GROUP(HK:00960) Bei Jing Ri Bao Ke Hu Duan·2025-09-28 00:55Core Viewpoint - The concept of a "good house" has evolved to reflect not only the upgrading of residential needs but also the transformation of urban development philosophies, with the launch of Longfor's "Good House" project in Beijing serving as a benchmark for high-quality urban living [1][6]. Group 1: Project Overview - Longfor's "Good House" project, Longfor Guancui, features over 30,000 square meters of real-life demonstration space, showcasing a complete and tangible representation of a "good house" in the Beijing market [1][3]. - The project emphasizes a seamless integration of indoor and outdoor spaces, with innovative designs such as LDKBG (Living, Dining, Kitchen, Balcony, Garden) that enhance the living experience [4][5]. Group 2: Design and Features - Longfor Guancui includes a nearly 1,000-meter weather-protected corridor that connects various community amenities, allowing residents to navigate the area comfortably in different weather conditions [3]. - The project offers diverse spaces catering to all age groups, with a 1,000-square-meter multi-functional clubhouse designed for activities ranging from fitness to family gatherings [3][5]. - Unique architectural features include balconies over 6 meters high, providing expansive views and privacy, and allowing for various lifestyle scenarios [3][5]. Group 3: Business Strategy and Operations - Longfor's ability to create the first "Good House" project is attributed to its robust financial operations and diversified business strategies, which include real estate development, commercial investment, asset management, property management, and smart construction [6]. - The company has recently launched several projects, including Longfor Enxiang Lingyun Song and Longfor Chenhan, which have seen strong sales, indicating a positive market response to high-quality living spaces [6]. Group 4: Community and Lifestyle Initiatives - Longfor's property management initiatives, such as the "Shanju Plan," aim to enhance community environments through meticulous maintenance and community engagement activities [7]. - The company's commercial investment strategy focuses on improving urban consumer experiences, with ongoing upgrades to shopping centers like Changying Tianjie to meet customer expectations [7]. - Longfor's asset management division addresses the needs of urban youth by providing affordable housing options and fostering community connections through projects like the Crown Apartment [8]. Group 5: Sustainable Development and Urban Impact - Longfor's multi-channel approach extends the concept of a "good house" to encompass a "good life," integrating various business lines to enhance urban living and contribute to sustainable city development [6][8].